Privacy Policy

1. Introduction

Books 4 The Kids is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Information You Provide

When you use our website, create an account, place an order, or contact us, we may collect the following information:

• Name and contact details (email address, postal address, telephone number)
• Payment information (processed securely by our payment providers)
• Order history and preferences
• Communication preferences
• Information provided in correspondence with our customer service team

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and how you interact with our website, including IP address, browser type, pages visited, and time spent on pages. This information is collected through cookies and similar technologies.

3. How We Use Your Information

We use your personal information for the following purposes:

• Processing and fulfilling your orders
• Communicating with you about your orders and enquiries
• Providing customer support
• Improving our website and services
• Sending marketing communications (only with your consent)
• Complying with legal obligations
• Preventing fraud and ensuring website security

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract Performance: To fulfil our contractual obligations when you place an order
• Legitimate Interests: To improve our services and protect against fraud
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: To comply with applicable laws and regulations

5. Sharing Your Information

We do not sell your personal information to third parties. We may share your information with:

• Service Providers: Third-party companies that help us operate our business, such as payment processors, delivery services, and email service providers
• Legal Requirements: When required by law or to protect our legal rights
• Business Transfers: In the event of a merger, acquisition, or sale of assets

All third parties are required to maintain the confidentiality of your information and use it only for the purposes we specify.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Order information is typically retained for seven years for tax and accounting purposes.

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal information:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request that we limit how we use your data
• Right to Data Portability: Request transfer of your data to another organisation
• Right to Object: Object to our processing of your data for certain purposes
• Right to Withdraw Consent: Withdraw consent for processing based on consent

To exercise any of these rights, please contact us at [email protected].

9. Children's Privacy

Our website is designed for adults purchasing books for children. We do not knowingly collect personal information from children under 13 without parental consent. If you believe we have collected information from a child under 13, please contact us immediately.

10. Marketing Communications

With your consent, we may send you marketing emails about products, special offers, and news. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or contacting us directly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website with an updated date. Your continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us at [email protected] or write to us at Books 4 The Kids, 6 Hollybush Row, Oxford OX1 1JR, United Kingdom.